⚡
What changed — last 7D vs prior 7D
High confidence · 284K events
Revenue
£71K
+£42K (+12%)
Pipeline
£284K
+£65K vs prior
CAC ?
Cost to Acquire a Customer
= Total Spend ÷ New Customers
Target: £39 · Current: £42
= Total Spend ÷ New Customers
Target: £39 · Current: £42
£42
+£3 above target
ROAS ?
Return On Ad Spend
= Revenue ÷ Ad Spend
4.7× means £4.70 per £1 spent
= Revenue ÷ Ad Spend
4.7× means £4.70 per £1 spent
4.7×
+0.6× vs prior
Wasted spend
£18K
Action required
▲
Paid Search
+£28K
▲
Email
+£12K
▲
Organic
+£8K
+34% spike
▼
Display
−£8K
· 0.8× ROAS
Paid Search ?
Click to toggle on chart.
Shapley-weighted attribution.
Shapley-weighted attribution.
£112K
↑ 22% · 5.9× ROAS
Paid Social
£78K
↑ 8% · 4.1× ROAS
Organic Search
£58K
↑ 14% · ∞ ROAS +34%
Email
£28K
↑ 31% · 11× ROAS
Display
£8K
↓ 4% · 0.8× ROAS
⚠
£18,240 wasted spend detected.
Display at 0.8× ROAS. Reallocate £12K to Paid Search — projected +£38K uplift.
Budget context Quick decision view
Click any row to apply action
Channel
Spend
Share
Revenue
ROAS
Signal
Impact
Action
Total spend
£120,400
Total revenue
£284,000
Blended ROAS
4.7×
Optimal uplift
+£80K/mo
Revenue by channel Shapley MTA
7D
14D
30D
60D
Top campaigns
By attributed revenue · 30 days
Brand Search — Exact
Active
£48K · 7.2× · CAC £28 · CTR 4.2%
Prospecting — Lookalike LA
Active
£38K · 4.8× · CAC £45 · CTR 2.8%
Email Win-Back Sequence
High ROI
£16K · 12× · CAC £18 · Open 28%
Display Broad Audience
Wasting
£18K · 0.8× · CAC £182 · CTR 0.2%
Revenue mix Donut
By attributed channel
AI Growth Analyst · 284,192 attribution events · Shapley MTA · 6 analysis modes · No external API required
What drove revenue this week?
Channel breakdown · drivers · anomalies
Where should we cut budget?
Wasted spend · low ROAS channels · £ impact
Where to increase spend?
High ROAS · headroom · scale opportunities
What is underperforming?
Below average · declining · needs action
Build a growth plan
Full budget reallocation · forecast · risk score
Did TV drive revenue?
Offline impact · uplift · brand search lift
Who is gaining share?
Competitor visibility · SOV · keyword overlap
Full attribution report
Coming soon
💡 Insight
💷 £ Impact
✅ Recommendation
Or ask anything in plain English
Ready. Click a prompt above for structured analysis, or type your own question below.
Rolling forecasts Bayesian + Gradient Boost
High · 87%
87% model confidence · Trained 6h ago · 24 months history
Revenue
30 days
£96K
±8%
60 days
£204K
±13%
90 days
£318K
±18%
ROAS
30 days
4.9×
60 days
5.2×
90 days
5.5×
CAC
30 days
£40
60 days
£37
90 days
£34
Below target ✓
90-day channel forecast
Projected trajectory with Plan A approved
Goal simulator
Drag budget to model revenue
£20K
£60K
£120K
Projected monthly revenue
£284K
at 4.7× ROAS
AI forecast insight
Based on current plan
Revenue forecast assumes current budget mix holds. If £12K Display budget is reallocated to Paid Search, the 90-day forecast improves to £348K (+9.4%). Seasonal adjustment applied for upcoming bank holidays. Pipeline covers 3.2× forecast target.
Growth Plan Builder
Aggregate · Adjust · Simulate · Approve
1
Pre-filled recommendations
Auto-imported from attribution
↑
Applied
Paid Search +£12K
+£38K projected · Low risk
↑
Applied
Email +£2.4K
+£28K projected · Very low risk
↓
Applied
Display −£12K
Stop waste · 0.8× ROAS
2
Edit channel budgets
Live simulation updates instantly
Paid Search
+£12K
5.9× ROAS
Paid Social
→ flat
4.1× ROAS
Email
+£2.4K
11× ROAS
Display
−£12K
0.8× ROAS
Total
£76,400
3
Live simulation
Updates as you edit
Revenue
£364K
+£80K
ROAS
5.9×
CAC
£34
−£8
AI insight:+28.2% revenue uplift at low risk. Paid Search shift has highest marginal return. Display cut frees £12K with zero forecast impact.
4
Actions
v2: One-click push to Google Ads + Meta
Multi-scenario comparison CMO view
Click Load to edit in Growth Plan Builder
| Scenario | Budget | Revenue | ROAS | CAC | Risk | vs Current | |
|---|---|---|---|---|---|---|---|
| Current | £60K | £284K | 4.7× | £42 | Baseline | — | |
| Plan A | £76K | £364K | 5.9× | £34 | Low | +£80K (+28%) | |
| Plan B AI rec. | £72K | £348K | 5.6× | £36 | Low | +£64K (+22.5%) | |
| Plan C | £85K | £398K | 5.8× | £32 | Medium | +£114K (+40%) |
AI budget recommendations
High · 284K events
Click any row for the data behind it · Apply to growth plan
↑
Paid Search +£12,000/mo
+£38K projected · Low risk · Click for data
Low
↑
Email Automation +£2,400/mo
+£28K projected · Very low risk · Click for data
Very low
→
Paid Social — shift £6K to Prospecting
+£14K projected · Medium risk · Click for data
Medium
↓
Display Broad −£12,000/mo
Stop waste · Immediate · Click for data
Immediate
+£80K
Revenue uplift
5.9×
Projected ROAS
£34
Projected CAC
One-Click Budget Push v2 Feature
Review approved plan · Push directly to ad platforms · Full rollback available
Plan A — Approved.
£76,400/mo across 4 channels. Expected +£80K revenue uplift. Approval logged in audit ledger.
Platform status
Google Ads
£30K → £42K · +£12K
Meta Ads
£24K → £24K · No change
Display Network
£18K → £6K · −£12K
Email Platform
£2K → £4.4K · +£2.4K
Before vs after
Last push
Not yet pushed
Audit entry
sha256:9b2f1a...
📺
Offline Media Integration — Estimated Impact Only.
All figures are based on observed digital uplift during campaign periods vs baseline. This is not deterministic attribution.
Offline Spend
£620K
3 active campaigns
Est. Incremental Rev
£184K
↑ Estimated uplift
Est. Incremental Sessions
+38K
↑ vs baseline period
Brand Search Lift
+24%
↑ During campaign
Avg Confidence
74%
Medium-high
Offline campaign library 3 campaigns
Estimated impact based on observed uplift during campaign period vs baseline · Not deterministic attribution
| Campaign | Channel | Period | Spend | Lag | Inc. Sessions | Inc. Revenue | Brand Search ↑ | Confidence | Action |
|---|---|---|---|---|---|---|---|---|---|
| Summer TV Burst | TV | 1–14 Mar | £320K | 7d | +18,400 | +£92K | +31% |
82%
|
|
| National OOH — Spring | OOH | 15 Mar–4 Apr | £180K | 3d | +12,200 | +£58K | +14% |
71%
|
|
| Radio — Brand Awareness | Radio | 5–18 Apr | £120K | 0d | +7,600 | +£34K | +8% |
61%
|
Digital uplift during offline campaigns
Sessions indexed to 100 = baseline · Campaign period shown as shaded zone
Offline contribution to total revenue
Estimated influence · Not deducted from digital channel attribution
◈ Attribution
Offline Influence overlay added. TV contributes est. 32% demand halo.
View attribution →
◫ Forecasting
Offline spend included as demand variable. 90-day forecast +£28K with offline.
View forecast →
◑ Budget Recs
TV: strong uplift → Maintain. Radio: weak uplift → A/B test or reduce.
View recs →
◆ Growth Plan
Summer TV Burst added to Plan A. Offline spend: £620K. Recalculate impact.
View plan →
Competitor intelligence index SEMrush
Weekly visibility · Share of voice · Keyword overlap
Your SEO Visibility
42.1
↑ +3.2 this month
Keyword Overlap
68%
with top rival
Share of Voice
18%
↓ −2% vs last month
SEO visibility — 6 months
Share of Voice
Attribution audit ledger Tamper-proof
Every event hashed & timestamped · Blockchain-ready in v2
100%
Integrity verified
284,192
Events logged (30d)
0
Anomalies
Live audit log
Conversion event attributed — Paid Search
sha256:3a9f2c...
2m ago
✓
Growth Plan A approved
sha256:9b2f1a...
4m ago
✓
Budget rule applied — Display cut
sha256:8b1e4d...
5m ago
✓
Attribution model retrained
sha256:f019d3...
6h ago
✓
Forecast model updated
sha256:2e84c9...
6h ago
✓
